Concept Coffee has two limited edition Valentine's Day coffees this year – Love Potion and Colombia CONCEPT OF LOVE. Although they are similar in name and appearance, they are two different coffees. CONCEPT OF LOVE is not a variant of Love Potion. It has a different variety and processing and is a separate lot with its own flavor profile. We want to avoid confusion with this text, because at first glance, the coffees may seem very similar.
The flavor profile of this coffee may resemble strawberry syrup – even though the farmer does not officially mention any infusion. Thanks to the bold, experimental processing, however, get ready for a real explosion of flavors that will definitely not leave you cold 🍓☕️
Concept Coffee Roasters presents its limited edition Valentine's Day coffee, Concept of Love, which is based on the Pink Bourbon variety and makes a strong, sweet, and elegant impression from the very first sip. The cup reveals notes of dried strawberries and cherries in chocolate, complemented by delicate vanilla, a hint of amaretto, and a creamy white chocolate finish. The overall impression is full, smooth and at the same time very playful, the sweetness is pronounced but not heavy, the acidity is smooth and the flavor holds together beautifully. The coffee is sensual and fun, just as a Valentine's Day edition should be.
The coffee comes from Colombia, specifically from the El Vergel farm in the Tolima region, run by brothers Elias and Shady Bayter. Their journey began in the mid-1990s and has gradually developed into one of the most respected projects in the field of specialty coffee in Colombia. Today, El Vergel functions not only as a farm, but also as a center for experimentation, education, and collaboration with other producers. Pink Bourbon grows here at an altitude of 1,400-1,600 meters above sea level, where the slower ripening of the cherries promotes a higher concentration of sugars and a more complex flavor profile. The Bayter Brothers' emphasis on transparency and quality is evident in every lot.
The processing combines carbonic maceration and the honey method. After careful selective harvesting, the cherries first undergo 36 hours of aerobic pre-fermentation, which kick-starts the aromatic profile. This is followed by 72 hours of carbonic maceration in a CO₂-enriched environment, which enhances the fruitiness and sweetness. After fermentation, the coffee is mechanically dried for approximately 120 hours and then stabilized for 30 days in GrainPro bags to round out and blend the flavors. The result is a coffee with high purity, distinctive aromatics, and a very pleasant structure, confirming why El Vergel is considered the pinnacle of Colombian experimental production.