Inspired by red velvet cupcakes and moments shared on Valentine's Day! The new limited edition Ethiopia VELVETY BEANS from Hi New Beans! is synonymous with smoothness and sweetness. Juicy notesof strawberry and candied citrus combine with delicate floral notes and the silky, velvety texture of vanilla to create a coffee that is as warmly delicate as a red velvet cupcake. These beans are made for slow moments, shared smiles, and small celebrations—they are ideal for filtering (and flirting) and celebrate both craftsmanship and pleasure.
This coffee comes from Arbegona, a high-altitude region of Sidamo in Ethiopia, where coffee is grown in fertile volcanic soil at an altitude of between 1920 and 2230 meters above sea level. Sidamo is one of Ethiopia's most famous coffee regions, prized for its altitude, climate, and biodiversity. The area has abundant rainfall and a microclimate in which coffee grows so naturally that locals say a fallen seed can sprout by morning. Coffees from Sidamo are prized for their bright, layered acidity and floral depth. The beans were processed at a station run by Getye Abreham, a third-generation producer who works with a small community of 20-30 farmers, each of whom grows traditional varieties and the renowned JARC 74112 variety . This variety is known for its floral aroma, delicate acidity, and exceptional clarity.
The coffee is processed using the yeast fermentation method. This is a method of processing coffee in which the farmer deliberately adds selected yeasts to have greater control over the fermentation process and the resulting taste in the cup, similar to wine or beer. This micro-lot underwent three days of fermentation with the Oro yeast strain, which was chosen to increase sweetness and improve body structure, resulting in a cup with medium, elegant acidity, silky medium body, and a sensory profile that opens with candied lemon, continues with ripe peach, and ends with a delicate vanilla sweetness, complemented by a distinctive white floral aroma typical of the Ethiopian terroir at high altitudes.