About Johan & Nyström
The words ‘passion’ and ‘quality’ can be interpreted and misused in as many ways as the word ‘love.’ But we are convinced that real passion and real quality will always be self-evident. Genuinely good quality speaks for itself and genuine passion cannot be stopped.
Coffee is one of the highest-grossing commodities in the world. Yet many coffee producers still live in extreme poverty. The coffee industry is built on a supply chain riddled with middlemen, where the money spent by consumers rarely reaches hard-working farmers. We believe that this vicious cycle can be broken by choosing Direct Trade as a way of doing business.
We at Johan & Nyström follow a simple philosophy when we buy coffee. We are dedicated to delivering a quality product, and we do everything in our power to find coffee beans that speak for themselves in the cups of our customers. We spend a lot of time visiting coffee-producing countries and speaking to the farmers themselves at their own plantations and processing facilities. We ask them questions, discuss opportunities and challenges they face, and try their coffee on site.